Content Strategy & Roadmapping
Give your content a clear direction and a plan to get there.
I help brands bring structure to their storytelling through practical, data-driven strategy that guides every message, touchpoint, and piece of content.
What this includes:
- Content audits & insights
- Audience and messaging clarity
- Content roadmaps & calendars
- Brand narratives & key messaging pillars
- Thought leadership plans
- SEO & AI-search–ready content foundations
Best for: Brands who need structure, clarity, and a content system that actually works.
Fintech & Product Copywriting
Great copy doesn’t try too hard, it simply feels right.
I specialise in translating complex ideas into engaging, accessible copy.
What this includes:
- Landing pages & website copy
- Product messaging & microcopy
- Onboarding flows & UX copy
- Articles, blogs & thought leadership
- Brand stories & value propositions
- Blog strategy & long-form articles
- Email campaigns & newsletters
- Case studies & customer stories
- Tone-of-voice development & copy editing
Best for: Fintech, SaaS, and product- teams who need copy that blends accuracy, clarity, and storytelling.
SEO & AI-Optimised Content
Content built for visibility, now and in the future.
Search is changing fast and your content should evolve with it. I create search-ready content that performs across SEO and AI-driven search.
What this includes:
- AI-search–optimised articles
- SEO content systems
- Keyword research & content briefs
- On-page optimisation
- Content structure edits & readability improvements
Best for:
Brands who want to strengthen authority, improve discoverability, and future-proof their content.
LinkedIn Content & Thought Leadership
Turn your ideas into content people actually read, and remember.
I help you articulate your ideas with clarity and confidence, so your content feels like you, only sharper, more consistent, and more memorable.
What this includes:
For founders, leaders, and creators who want to grow their presence:
- Personal brand positioning
- Ghostwritten posts & thought leadership
- Long-form articles (your voice, my craft)
- Consistency & content cadence planning
For companies ready to sound less corporate and more connected:
- LinkedIn page strategy
- Company content planning & writing
- Campaign storytelling & engagement optimisation
Best for:
Leaders, founders, and brands who want to grow their presence, sound more human, and share ideas with confidence, without spending hours writing.
Email Marketing & Lifecycle Content
Thoughtful emails that nurture trust, deepen connection, and drive action.
I create email strategies and campaigns that guide your audience with intention.
What this includes:
- Email strategy & segmentation
- Welcome and onboarding flows
- Newsletters & editorial-style updates
- Product announcements & launch campaigns
- Lead nurture sequences
- Copyediting & optimisation for clarity and engagement
Best for:
Brands who want email content that educates, nurtures, and converts — without sounding pushy, generic, or overly automated.